Week 22: Using AI to clone my LinkedIn voice

The Experiment

Posting on LinkedIn consistency is a giant pain. We know we should post regularly, but finding time to craft those pithy insights week after week and becoming a thinkfluencer? That's another story. I wanted to see if AI could help me create a backlog of on-brand LinkedIn posts that actually sound like me—saving time while maintaining my voice and sharing insights from my actual experience.

The goal was to use AI to transform my spoken thoughts from a podcast into multiple LinkedIn posts that match my writing style, without me having to craft each one from scratch.

The Process

Here's how I approached it:

1. Finding Source Material

• I'd recently been a guest on a podcast discussing user research, data interpretation, and website optimization.

• Uploaded the podcast (about 90 minutes long) to YouTube

• Used YouTube's auto-transcription feature to generate a text version of the conversation

2.Teaching Claude My Style

• Collected 25 examples of my previous LinkedIn posts as reference material

• Identified my typical format: catchy header followed by pithy insights

• Uploaded both my post examples and the podcast transcript to Claude

3. Content Mining and Organization

• Asked Claude to identify potential post topics from the transcript

• It found approximately 60 potential posts within my podcast ramblings

• Had Claude organize these into thematic categories:

• -User research methods (surveys, interviews, session recordings)

• -Data interpretation philosophy (data enslaved vs. data led)

• -Website optimization principles (friction vs. motivation)

• -Testing methodologies (A/B testing, fake doors)

• -Stakeholder management and alignment

3. Post Generation and Refinement

• Once organized by theme, Claude distilled the content into about 30 non-overlapping post ideas

• Had Claude draft each post in my writing style, based on the examples provided

• Edited the drafts to fix Claude's desire to waffle and add some snark

The Outcome

The experiment was a success with some caveats. Claude managed to:

• Generate about 30 unique posts that genuinely sounded like me

• Organize my somewhat rambling podcast thoughts into coherent themes

• Create a backlog of content I could schedule over weeks

The posts required editing—Claude likes to use 5 words were 2 would do and occasionally missed the mark on tone—but the drafts were solid starting points that saved me significant time. Many of the posts covered my "greatest hits" in terms of content, but that's actually valuable for reinforcing key messages to followers who might have missed them the first time.

Performance-wise, the edited AI-generated posts performed on par with my fully manual posts once published.

Key Takeaway

AI can be an excellent content batching tool for social media, particularly when you can provide it with both your writing style examples AND your actual thoughts/expertise (via transcripts). It's not about letting AI create content for you out of thin air—it's about letting it help organize and reshape your existing expertise into a new format.

Pro Tips for Beginners:

1. Don't Start From Nothing: The best results come when you give the AI your actual thoughts to work with, not when you ask it to generate topics for you.

2. Provide Plenty of Examples: The more examples of your writing style you can provide, the more accurate the AI's mimicry will be.

3. Always Edit the Output: Consider AI drafts as solid starting points, not finished products. A quick human edit makes all the difference.

4. No Podcast? No Problem: If you don't have a podcast interview to work from, have AI interview you instead. Upload your LinkedIn profile or CV, tell it what topics you're interested in discussing, and let it generate interview questions for you to answer in writing or by speaking.

Want to Try It Yourself?

• Use Claude or ChatGPT for this process

• YouTube's auto-transcription is surprisingly effective for turning spoken content into text

• Try the "AI interview" approach if you don't have existing content to mine

• Batch-create content when you're feeling inspired, then schedule it for consistent posting